Within the ever-evolving field of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a widely respected PR expert who empowers brands build authority, climb to the top of search results, and get featured on 900+ media outlets.
A Journey From Retail to Digital PR
Rohde's road to success is anything but conventional. Holding degrees from institutions including Michigan Ross, he began his career in retail operations — running website national retail stores, supervising multi-unit teams, and eventually overseeing operations at two national retail companies.
However, Rohde always had the drive to build something of his own. Alongside business partners, he launched a national service provider, exited successfully, started another, then relocated to Cleveland, Ohio, where he scaled a company to operate in five states — and sold that one too. It was during this time that he discovered the power of digital marketing.
What The News Guy Brings to the Table
Now, Rohde runs 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Under the banner of "The News Guy," he provides a full range of services engineered to generate measurable outcomes for businesses.
His flagship service is press release distribution, placing stories across prominent news platforms such as AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde delivers featured article placements on top-tier media outlets, SEO and local SEO strategies, strategic link building, and PPC management.
A Forward-Thinking Approach to AI and PR
One area where Rohde is particularly innovative is his pioneering approach to AI search visibility. He treats press releases as a form of influence over AI systems — allowing companies to control what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity communicate about a given brand. This forward-looking methodology offers brands a competitive edge in today's shifting digital landscape.
A Renaissance Man of Media and Marketing
Rohde's influence extends well beyond just his marketing services. He hosts two podcasts — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series showcasing entrepreneurs and small business owners.
As a conference presenter, Rohde has presented at industry conferences both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on several well-known shows like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both behind the camera and in the boardroom.
Building Digital Trust, One Press Release at a Time
In his own copyright: "Visibility without credibility is a missed opportunity." For companies seeking to strengthen their digital presence, boost their search rankings, and stay ahead of the curve, Randy Rohde and The News Guy offer a proven path forward.